Blog

Selling a home is more than just a transaction—it’s a transition. And no one understands that better than Rob, the face behind HOMEstretch: Wilmington. With decades of experience launching and growing successful startups, Rob brings a business-savvy mindset to the home preparation space—but it’s his personal story that makes this venture especially meaningful. Several years ago, Rob experienced firsthand the emotional weight and logistical chaos of downsizing from a larger home ...

• HOMEstretch Franchising

If you're thinking about selling your home, you're not alone—and you're definitely not alone in making a few improvements before listing. In fact, nearly 75% of sellers choose to make some updates before putting their home on the market. Whether it’s refreshing the paint, making light repairs, or giving the home a deep clean, those updates can make your property more appealing to potential buyers—and help it sell faster ...

• Home Preparation
• Home Services

Thinking about selling your home? The week of April 13–19 is the hottest time to list—homes typically sell faster and for up to $27,000 more than other weeks of the year!

• Home Selling Tips
• Real Estate Market Trends
• Selling Your Home

Are you looking to update your home? There are a variety of flooring materials to consider, but how do you choose the right one? Each material has unique components, but it’s all about choosing what is best for you! Carpet A soft and comfortable option that can add warmth, carpet is often made from materials like wool, nylon, or polyester and is a good choice for living rooms and bedrooms. It provides a cozy ...

• Countertop Materials
• Homeownership

Now that we're halfway through 2024, it's time to review the current state of the housing market and economic conditions. Here's an outlook on what we can expect for the remainder of the year in terms of mortgage rates, home sales, and housing demand. Mortgage Rates and Home Sales After stable mortgage rates early in the year, the housing market slowed in April due to a rate rebound. Total home sales (existing ...

• Housing Statistics

First impressions matter, especially in real estate. The exterior of a property is the first thing potential buyers see when they arrive for a viewing. A well-maintained and attractive exterior can make a positive first impression, setting the tone for the rest of the viewing. Buyers are more likely to make an offer on a property that is visually appealing, making curb appeal a crucial factor for both homeowners and potential sellers. 1. Making a ...

• Curb Appeal

With over 15 years in the mortgage industry, Shadele has excelled as the Senior Vice President of National Recruiting and Business Development, leveraging her extensive network to recruit top talent. Her passion for home remodeling and design, combined with her active involvement in a national women's real estate investing group, underscores her commitment to the industry's innovation and growth. With numerous accolades and endorsements from industry executives for her exceptional relationship-building skills and ...

• Franchising

As a local business owner and entrepreneur, Jordan has demonstrated a remarkable knack for leveraging connections and expanding community reach. Joining HOMEstretch aligns perfectly with his vision, offering a unique opportunity to utilize his established relationships within the housing industry to provide invaluable services to sellers in our area. Bringing a wealth of experience from his family's multi-generational business, Jordan is well-equipped to navigate the challenges and opportunities of entrepreneurship. Teaming up with Josh ...

• Franchising

We at HOMEstretch are excited to share our recent partnership with Leading Real Estate Companies of the World® (LeadingRE), a renowned global network comprising 550 market-leading real estate firms and over 138,000 sales associates in over 70 countries. LeadingRE stands out for its commitment to supporting its members with powerful connections to other market leaders and access to innovative, performance-driven programs. Notably, LeadingRE is active in commercial real estate, with over 200 firms in ...

• Home Services

Meet Shawn, a seasoned professional with a rich background in custom home building, sales, and operations. With extensive experience in managing rental properties and a successful corporate career in Employee Benefits with Sun Life Financial and Voya Financial, Shawn brings a unique blend of skills to HOMEstretch. As an entrepreneur at heart, Shawn envisions his role as a hands-on owner, focusing on business operations, strategy development, and sales training. With a proven track record of ...

• Franchising