Improving Your Clients Curb Appeal: What Agents Should Know
Why should realtors encourage clients to boost their curb appeal? What’s the importance? It can significantly increase the perceived value of a property and make it more attractive to potential buyers. Curb appeal refers to the overall appearance of a property from the street, including the landscaping, exterior condition, and general cleanliness.
What is the value of curb appeal?
“Studies on the topic indicate that curb appeal can increase the perceived value of a property by 5-11%.”
Here are a few things agents should pass on to their clients:
First impressions matter… The exterior of a property is the first thing that potential buyers see when they arrive for a viewing. A well-maintained and attractive exterior can make a positive first impression and set the tone for the rest of the viewing. Buyers are more likely to make an offer on a property that is visually appealing.
More buyer interest. A property with great curb appeal is more likely to attract the attention of potential buyers who are driving or walking through the neighborhood. This can result in more inquiries and showings.
The increased value. A property with great curb appeal is likely to be perceived as more valuable than one that looks neglected or unattractive. This can lead to higher offers and a quicker sale. Potential buyers may also be more willing to pay a higher price for a property that is move-in ready and does not require significant work or investment
A faster sale. A well-maintained property that is in good condition is more likely to sell faster than one that is in poor condition. This is because buyers may be hesitant to make an offer on a property that requires significant repairs or improvements.
Easier to market. Properties with great curb appeal are easier to market because they photograph well and look more attractive in online listings. The internet is one’s best friend… make your property photographically appealing.
Competitive advantages. In a competitive real estate market, properties with great curb appeal that are move-in ready can stand out from the crowd and be more appealing to potential buyers. And an agent who recommends valuable investments will likely advance further in the real estate market.
Higher return on investment. Making necessary repairs and improvements before selling can result in a higher return on investment for the seller. The cost of repairs and improvements can be recouped through a higher sale price or a faster sale.
As a listing agent, you have the power to educate clients on the importance of curb appeal. In turn, this will give your clients the best listing on a home, along with value and ROI. Improving curb appeal results in a more successful and more profitable real estate transaction. Bonus: Clients who get a good return on investment will likely brag about the agent who suggested the improvement!
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